When I finished high school in 1995, I had to choose between football and advertising, and fortunately for football, I opted for the latter.
A few months after starting my studies in Art Direction at the Superior School of Argentine Creatives, I got my first job at the Lambiasse Advertising agency as a visualizer.
In 1997, I went to work as a Junior Art Director at Ammirati Puris Lintas. In early 2000, at the age of 22, I traveled to Madrid to join Tapsa as an Art Director. Six years later, I was appointed Creative Director, and since 2021, I have been the Executive Creative Director at VMLY&R.
Throughout all these years, I have worked for clients such as BeIN Sports, Vodafone, Coca Cola, Iberia Airlines, Caja Madrid, Procter & Gamble, Ford, Movistar, Opel, and Lay’s.
And in the little free time I have, I am a professor at Brother Madrid, chosen as the best creativity school in the world at Cannes Lions 2021 and 2023. Many of the works I did for these brands have been awarded at the world's leading festivals such as Cannes Lions, London International Awards, One Show, D&AD, Eurobest, El Ojo de Iberoamérica, FIAP, El Sol, EFI, CDEC, etc. But undoubtedly, the two most important awards of my life are called Irene and Ramiro.