When I finished high school in 1995, I had to choose between football and advertising, and fortunately for football, I opted for the latter.
A few months after starting my studies in Art Direction at the Superior School of Argentine Creatives, I got my first job at the Lambiasse Advertising agency as a visualizer.
In 1997, I went to work as a Junior Art Director at Ammirati Puris Lintas. In early 2000, at the age of 22, I traveled to Madrid to join Tapsa as an Art Director. Six years later, I was appointed Creative Director, and since 2021, I have been the Executive Creative Director at VMLY&R.
Throughout all these years, I have worked for clients such as BeIN Sports, Vodafone, Coca Cola, Iberia Airlines, Caja Madrid, Procter & Gamble, Ford, Movistar, Opel, and Lay’s.
And in the little free time I have, I am a professor at Brother Madrid, chosen as the best creativity school in the world at Cannes Lions 2021 and 2023. Many of the works I did for these brands have been awarded at the world's leading festivals such as Cannes Lions, London International Awards, Eurobest, El Ojo de Iberoamérica, FIAP, El Sol, EFI, CDEC, etc. But undoubtedly, the two most important awards of my life are called Irene and Ramiro.